Vilamoura
Situated in the Algarve’s Golden Triangle, Vilamoura is a leadingresort, home to Portugal’s largest marina, five championship golf courses, a2km+ beachfront, world-class equestrian facilities, a large environmental park,and a year-round social hub to support a vibrant and active lifestyle
Impact
Support during a crucial year of growth with many new propertylaunches - significantly the acquisition of hotels and golf courses
Press trip guests included The Daily Telegraph, Evening Standardand Business Post (Ireland) which led to stellar coverage
Social media coverage from the trip, including a look around theVilamoura Parque show home by property influencer Elizabeth Warburton with10.2k highly engaged followers, including investors; and a plethora of postsfrom a lifestyle influencer with almost 100k followers
An Instagram post on The Nine on the prestigious Conde NastProperty page, with 257k followers, and coverage across the portfolio:: House& Garden, Tatler, GQ, and Vogue
New marina coverage in key yachting titles such as Superyacht News, Superyacht Times, Marine Industry News, Barche, All At Sea etc.
Approach
Hosted a top tier press trip to mark the re-brand (after six decades since the resort’s inception) at a celebratory party with investors from the British fund managing group Arrow Global and Vilamoura CEO Pedro Reimão. With over €400m already invested by Vilamoura World and its real estate fund and investment partners, and a further €500m planned, The focus has been the re-launch, focusing on Vilamoura evolving into one of Europe’s leading destination.
Our current attention in Q1 2024 is on the new marina launch, plus devising a diverse array of potential partnerships to activate, as well as an influencer press trip
