Kohler x Global Wellness Summit
On behalf of Kohler Co and the Global Wellness Institute (GWI), Mercury was appointed to support with a pre-press conference releasing exclusive insights from the UK wellness report ahead of the GWS taking place at The Old Course Hotel for the very first time (4th – 7th November 2024)
Impact
- A stellar top tier turn out with 40 attendees such as Financial Times,The Times, The Independent, Conde Nast Traveller, Men’s Health, Soa Business,Evening Standard and Country and Town House
- Key stakeholders included Sue Harmsworth, Founder of ESPA and representatives from key brands such as Irene Forte Skincare, Ishga Skincare etc
- Stand out coverage in Country & Town House and further interest in the November GWS which Mercury is looking to further support by securing top tier attendees
Approach
Mercury worked closely with the GWI to collate a top tier guest list of health & wellness, beauty and lifestyle media as well as key stakeholders and invited them to attend the inspiring morning event.
We changed venues and co-hosted it at Brown’s Hotel ensuring all the logistics were managed. This meant the influential speakers including Nina Kohler, Creative Director of Kohler Co, Freddie Moross, Founder and CEO of Myndstream, Nancy Davis, Chief Creative Officer & Executive Director GWI and Susie Ellis, Chair & CEO GWI could focus on delivering engaging and impactful presentations, revealing exclusive insights and trends from the wellness report.
