Say Carbon Yachts
To launch SAY Carbon Yachts in Marbella showcasing the 42 model and to unveil the new 52, which will be introduced at Cannes Yachting Festival in 2023. SAY Carbon offers the latest in technology in carbon-yacht manufacturing in Germany. The models are ultra-light, fast and powerful, like ‘sports cars on water,’ yet with 50% less fuel consumption compared to other luxury day boats.
Impact
• We secured FT How to Spend It writer Simon de Burton to moderate the launch party on the Saturday at the event, including a Q&A with the Managing Partner of the Marbella franchise and the brand CEO
• Seven tier one media attended the press trip including: FT How to Spend It, Forbes, Investor Media (Yacht Investor, Family Office Investor), Yachts Middle East, Boat International, Unique (private jet title), and Player (men’s luxury lifestyle)
Approach
We hosted seven tier one media in Marbella for sea trials, staying at luxury hotel, Puente Romano. The trip included a press breakfast with the Managing Partner for SAY Carbon Marbella and CEO of SAY Carbon Karl Wagner, an evening soiree and a golf event on day two at Anantara Villa Padierna Palace Benahavís Marbella Resort.
