Rosenberg
The pioneering international boarding school in Switzerland, Institut auf dem Rosenberg, was a client of Mercury since early 2019 until 2023. Describing themselves as Artisans of Education®, Rosenberg is proud to offer a uniquely contemporary learning experience that goes beyond traditional education. Instead of following a typical curriculum, Rosenberg has devised its own ‘Talent & Enrichment’ programme covering a range of subject courses from fashion design to artificial intelligence, and aiming to instil and fosters an entrepreneurial spirit
Impact
Mercury achieved coverage for Rosenberg in publications including Business Insider, Daily Mail, Telegraph Luxury, The Guardian, The I, AirMail, Billionaire, Spear’s,TES, Monocle, Square Mile, Elite Traveler, School House, and Sunseeker, to name a few. Built a profile for school President and headmaster Bernhard Gademann, alongside his wife, Director and Head of Innovation, Anita Gademann. Developed and established a lasting partnerships for Rosenberg including Founders Forum, Global Family Office Community, New Statesman Group, Campden Wealth, among others to target UHNWIs and future students
Approach
Mercury has been responsible for the promotion of all recent developments on the Rosenberg school campus, from the Future Park, inspired by Elon Musk, to the Boston Dynamics robotics centre, to Space Habitat, living quarters for lunar landscapes, designed by students in collaboration with SAGA X Space Architects. In order to raise awareness of the school’s unique, unorthodox educational stance, through hosting press trips with titles such as Spear’s this year.
