Luštica Bay
Since 2018, Mercury has supported Luštica Bay with the exciting launch of The Peaks, the new golf residences overlooking Montenegro’s first championship 18-hole golf course, designed by Gary Player. The aim is to raise awareness of the investment opportunities for homeowners, by building the profile of the destination, promoting The Peaks, and the surrounding town.
Mercury previously supported Luštica Bay celebrating milestone moments such as the launch of five-star hotel, The Chedi, and announcing the construction of new neighbourhoods - Marina Village and Centrale.
Impact
Following the success of Mercury’s work with CNN, Luštica Bay has been featured in an episode of Living Golf which reaches 450 million households. The episode highlighted the upcoming golfing destination,showcasing the developing golf course, and the upcoming golf residences
Major features were secured in the Evening Standard, The Telegraph, Country and Town House,Billionaire, Bunkered and This is Money for the upcoming golf course and residences, The Peaks
During Mercury’s tenure, it has also supported the town to win multiple awards, including Best Residential Development and Best Developer Website, Montenegro at the International Property Awards and achieved coverage in The Times, Daily Telegraph, City AM, Mail on Sunday, Evening Standard and Financial Times
Approach
Most recently, Mercury secured top tier media and golfing influencers to celebrate the launch theinaugural event at The Peaks with sporting legend, Gary Player who took hisfirst symbolic swing.
Mercury secured Simon De Burton to moderate an engaging andinteractive Q&A session with Gary Player and Raphael Krucker, CEO of Lustica Bay.
This alongside bespoke itineraries meant guests were treated to an unforgettable experience and gained insightful content for their in-depth features.
