Loupe
Loupe appointed Mercury as the UK PR agency for their its luxury jewellery, diamond and watch brand. Loupe is a concept brand from family-owned jeweller Beaverbrooks, offering luxury watch brand Rolex, plus other Swiss watch brands including Rolex, Hublot, Zenith, Omega, Breitling, Tudor and TAG Heuer, as well as jewellery partner brands and Loupe’s own collection of hand-selected jewellery.
Mercury was appointed to introduce Loupe to the UK market and announce the opening of its flagship store in Milton Keynes, and secondary outlet in Croydon, as well as the launch of its e-commerce platform.
Impact
Driving brand awareness by engaging with top tier jewellery media and influencers. Mercury also achieved coverage in local and trade publications to promote new boutique launches and drive local brand awareness
Approach
Mercury created an integrated strategy to drive brand awareness and engage top tier jewellery media and fashion influencers with a series of immersive events, brand activations and partnerships.
A targeted, proactive and reactive press office to drive brand awareness, including arranging and hosting media at the Loupe boutiques.
