The Other House
Ground-breaking lifestyle brand, The Other House joined forces with Mercury as they wanted a stand out launch as well as an on-going PR programme to sustain momentum.
Impact
- Over 500 guests attended the launch event, such as author and podcaster Elizabeth Day, socialite Lady Victoria Hervey, actress and singer Diana Vickers, as well as over 80 media
- 138 pieces of coverage achieved throughout the campaign in top UK and international titles, such as FT How to Spend It, The Sunday Times for inclusion in ‘Best Hotels 2022 Guide, Condé Nast Traveller online, Robb Report, Le Figaro, Business Traveller, City AM, Metro and Country & Town House
- Over 50 media stays in the first six months of opening
- Secured profiling opportunities with Naomi Heaton, from interviews to speaker slots and podcasts such as TTG Luxury Travel Summit, HIX, The Real Rendezvous podcast and Monocle The Entrepreneurs and Sustainable Discovery – with more in the pipeline
Approach
We ensured that The Other House was seen as the hottest new launch of 2022 by hosting an extravagant launch party. We also delivered and continue to deliver, a targeted proactive and reactive press office, strategic brand partnerships, talent stays, profiling and more.
