Nyetimber
Mercury Communications was appointed to support Nyetimber as the Official Sparkling Wine of Team GB for the Paris 2024 Olympic Games. With a campaign focused around the Limited-edition Team GB Classic Cuvee Multi-Vintage bottle,Mercury was tasked with generating brand and product awareness as well as maximising Nyetimber’s sponsorship.
Impact
- Mercury secured 103 pieces of coverage during the three-month project. Highlights included Country & Town House, The Handbook, Gentleman’s Journal, Business Traveller and Salon Prive driving brand awareness and encouraging sales
- Mercury worked closely with the PR teams at Nyetimber as well as The Savoy to secure top tier media on the bus such as The Handbook, Country & Town House, The Times and Luxury Briefing
- Mercury distributed samples to influencers and key media, which combined with the bus event produced a total reach of 2.3M
- Mercury secured Nyetimber‘s inclusion in the Eurostar press release for the Team GB Athletes homecoming
Approach
Mercury ran a targeted proactive media relations and influencer programme to launch the Limited-Edition bottle and to generate buzz and sales pre, during and post the Olympics.
To highlight the brands key values and alignment with the Olympic message, the sponsorship represented the best of human endeavor, creating unforgettable moments that will be cherished for generations to come.
Mercury worked closely with the in-house PR team to spread this sentiment further. This included co-hosting an exquisite wine and food pairing event aboard the Nyetimber 1968 Routemaster bus with top tier media and influencers on the day of the Paris opening ceremony.
