Old Course Hotel
Following a successful campaign for private residences Hamilton Grand, Mercury Communications was appointed to raise quality awareness of Old Course Hotel Golf Resort & Spa. The key objective was / is to attract a wider demographic to stay and visit the hotel, particularly focusing on St Andrews as a destination and highlighting the resort’s extensive offering across wellness, F&B, golf and more.
Impact
- Over 100 pieces of coverage achieved in 2023 including Conde Nast Traveller, The Telegraph, Harper’s Bazaar, The Independent, The Handbook, Forbes, The Herald and Evening Standard, creating over 2.1 billion impressions
- 13 key media and influencers visits
- The key highlights for H2 are the re-opening of the iconic pub, the Jigger Inn, and a women in golf panel discussion with Gemma Dryburgh
Approach
To drive brand awareness and engage media and influencers more broadly, Mercury organised and executed an array of immersive London-based events. These included a Burns Night dinner at Boisdale Belgravia, a launch party at Pavilion Club Knightsbridge for Old Course Hotel’s exclusive gin collaboration with local distiller Darnley’s; and an evening celebrating women in golf at Pitch Soho for International Women’s Day with resort brand ambassador Gemma Dryburgh. All events were attended by top tier media and influencers, generating short and long lead coverage, as well as wider long-term partnership discussions
Mercury organised and hosted individual and group press and influencer trips across local, travel, lifestyle, wellness, F&B and golf, highlighting the resort’s vast offering and the local area.
