El Gouna
Appointed to announce the developments to El Gouna and provide strategic counsel surrounding the development of the Gaza war and the Houthi crisis in the Red Sea.
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Impact
- Putting Egypt on the map as a second home destination as well as aplace to travel to with the offering of 18 hotels with different experiences to choose from
- Secured 14 x top tier media for the intimate breakfast
- Excellent coverage across Family Office Investor, Retail &Leisure International, Luxury Briefing, Boutique Hotel News Online, Travel Weekly and Salon Privé etc..
- Developing thought leadership not only for the brand, but the two CEOs: El Gouna CEO and Orascom Hotels Management CEO
Approach
Mercury hosted a breakfast for 14 top tier media at One Hotel Mayfair with the El Gouna CEO Mohamed Amer and Orascom Hotels Management CEO Stuart Leven – promoting the overall destination and announcing the launch of the new North Bay residential project and Remal El Gouna Glamp.
In Q1 2024, we will be promoting the ongoing announcements for El Gouna including the launch of the fourth marina, Al Fanadir, alongside organising and hosting influencer trips – one destination focussed and the latter, property.
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