El Gouna
Appointed to announce the developments to El Gouna and provide strategic counsel surrounding the development of the Gaza war and the Houthi crisis in the Red Sea.
Impact
- Putting Egypt on the map as a second home destination as well as a place to travel to with the offering of 18 hotels with different experiences to choose from
- Secured 14 x top tier media for the intimate breakfast
- Excellent coverage across Family Office Investor, Retail &Leisure International, Luxury Briefing, Boutique Hotel News Online, Travel Weekly and Salon Privé etc.
- Developing thought leadership not only for the brand, but the two CEOs: El Gouna CEO and Orascom Hotels Management CEO
- Securing top tier media for the press trip such as Robb Report, Abode 2, Evening Standard and property influencers including @arireidproperty with 435k, @tobyalbert with 228k followers, and lifestyle influencer @aureliestory with 2m followers
Approach
Mercury hosted a breakfast for 14 top tier media at One Hotel Mayfair with the El Gouna CEO Mohamed Amer and Orascom Hotels Management CEO Stuart Leven – promoting the overall destination and announcing the launch of the new North Bay residential project and Remal El Gouna Glamp.
In 2024, we promoted the ongoing announcements for El Gouna including the launch of the fourth marina, Al Fanadir, alongside organising and hosting media and influencer trips – the first was property focused in September and the latter in October, is lifestyle in orientation.
We also supported with an investor roadshow reception attendance along with 1:1 CEO interviews.
