Orascom Development Holding
A corporate comms and lifestyle brief which would ultimately position Orascom Development as a pioneer in creating destinations for more than 30 years where people are inspired to ‘live, work, and play’ with purpose.
Impact
- Hosting seven top tier media at the breakfast such as: The Telegraph, Spear’s, Conde Nast (property editor), International Property and Travel Magazine, Investor Media etc,alongside securing 1:1 interviews and in-depth feature pieces - Billionaire,Property Week, and Hotels Magazine
- Bringing 10 leading voices together from diverse areas of expertise and fostered a thought-provoking dialogue about shaping the future of vibrant,integrated and sustainable towns and communities. Example KOLs included: Laurent Gibassier Managing Director, Co-Head Strategic Clients and Family Offices, and Simon Blake, CEO, MHFA England
Approach
Hosted an intimate top tier media breakfast event at The Pavilion Club in Knightsbridge for the Group CEO, Omar El Hamamsy, who was at McKinsey for 25years and is transforming the business into a pre-eminent, instutionalised developer.
Supported with the development of a thought leadership report with YouGov including defining questions, which will lead to not only PR and marketing materials, but sales assets too, with a microsite and engaging video content.
Part of this included a salon-style dinner with key opinion leaders which Mercury co-hosted and assembled in London. In September2024, we organised for the Head of Corporate Communications and ESG to speak about their communities research with Knight Frank’s Head of Global Research at Modern Affluence Summit.
