Kicking off May in style, we hosted the official launch event for BOGNER London’s Spring/Summer 2024 golf wear collection.
Since opening its Dover Street standalone concept store in December 2023, the renowned German sports fashion brand BOGNER which brought alpine luxury to London has expanded its offerings, launching its Active Sports collection.
To toast its arrival, we were thrilled to host the collection launch event, providing guests across fashion, sport, wellness and other luxury industries an exclusive opportunity to explore the new pieces in store, paired with delicious drinks and canapés. Highlights of the night included a speech from Kristof Risse, Chief Commercial Officer at BOGNER and the chance to play on a state-of-the-art putting green, courtesy of Privatus Club Golf Rooms. Guests eagerly competed against each other, testing their skills for a chance to win exclusive prizes and experiences.
The latest golf line focuses on high-quality golf wear, featuring a curated selection of pieces designed for the golf course, complemented by ready-to-wear items that seamlessly transition from the fairway to everyday life. Concise and considered colour palettes of vibrant reds, crisp blues and classic beige tones run throughout the collection, giving this season’s golfers endless opportunities to sink their putt in style.
As the line between smart and casual continues to blur, BOGNER London’s Spring/Summer collection offers a myriad of options for all occasions. With golf’s popularity continuing to grow in 2024 and an increase in 9- & 18-hole players up by 15%, golf interests over 61.2 million people worldwide. This recent launch reflects this increase in passion for the sport, combining sophistication with functionality bringing golfers everything they need to make a statement on the green.
BOGNER continues to offer a wide range of exclusive fashion, from ski apparel and golf wear to outerwear and accessories for men, women, and children. Each garment reflects meticulous craftsmanship and incorporates high-performance materials, embodying the brand's commitment to both style and functionality. Whether it’s on the slopes or the fairways, BOGNER represents a passion for the world of sport.
