Mercury kicked off September in spectacular style, hosting not one but two exclusive press trips to the stunning El Gouna by Orascom Development. This Red Sea paradise, boasting an impressive 37 million square metres of luxury living space, proved to be the perfect backdrop for showcasing both its property investment potential and vibrant lifestyle offerings through two distinctly curated experiences.
First up, Mercury team members Laura and Ella welcomed an exclusive group of property journalists and influencers for an insider's look at El Gouna's ambitious future plans, including the highly anticipated Tuban District. Guests were given insights into this upcoming development through property tours and engaging talks with El Gouna's sales experts. The town's impressive existing portfolio of 9,200properties was explored in depth, from beachfront villas to marina apartments.
The property-focused group discovered how El Gouna has masterfully integrated its 18 hotels, 4 marinas, and two 18-hole Championship golf courses into a cohesive community. Through guided tours of different neighbourhoods and investment presentations, guests gained valuable insights into why El Gouna continues to attract property investors. The itinerary highlighted the destination’s 360 degree offering, incorporating yacht excursions, spa treatments, and gourmet dining experiences at several of the town's 100 restaurants, showcasing the lifestyle that makes El Gouna such an attractive place to own property.
Building on this success, Holly and Ella returned to El Gouna's sun-soaked shores with a group of travel content creators for an entirely different perspective of the town. Coinciding with an Egyptian public holiday, this second trip captured the destination at its most vibrant, with guests experiencing exclusive DJ events and beach parties that characterises El Gouna's holiday celebrations.
During the trip, guests participated in the El Gouna Float Festival, where the crystal-clear waters of the Red Sea became the ultimate playground. The rest of their stay was filled with adventures tailored to showcase El Gouna's appeal as a lifestyle destination. Days were spent wakeboarding, lagoon trips, kayaking and learning the basics of golf at the town's world-class courses.
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While both trips featured different itineraries tailored to their respective audiences, they shared the common thread of El Gouna's exceptional hospitality. The El Gouna team ensured each group experienced the very best of this Red Sea gem, albeit through different lenses. With average temperatures of 27°C and 12 kilometres of pristine shoreline, both groups discovered why over a million visitors are drawn to El Gouna annually.
As El Gouna continues its impressive over 35 year evolution, it's clear why this destination stands in a league of its own. The success of Mercury's dual press trips highlighted not only the destination's versatility but also its ability to cater to distinct audiences - from serious property investors to lifestyle enthusiasts. Whether exploring its real estate opportunities or soaking in its holiday atmosphere, El Gouna proves time and again why it's the Red Sea's premier luxury destination.
