Luštica Bay
Mercury is supporting Luštica Bay with the exciting recent launch of The Peaks, the new golf residences overlooking Montenegro’s first championship 18-hole golf course, designed by Gary Player.
The aim is to raise awareness of the investment opportunities for homeowners, by building the profile of the destination, promoting The Peaks and the surrounding town.
Mercury previously supported Luštica Bay in 2018-2020 celebrating milestone moments such as the launch of five-star hotel, The Chedi, and announcing the construction of new neighbourhoods Marina Village and Centrale.
Impact
Following the success of our work with PA Media, Luštica Bay has been featured in most of the UK and Ireland’s major regional newspapers including The Herald, The Irish News, The Northern Echo, South Wales Evening Post and many others.
Major features have also appeared in nationals, The Times, Daily Telegraph, Evening Standard, and others significant titles including Business Traveller and Luxury International focusing on The Peaks.
During our previous contract with Luštica Bay, we supported the town to win multiple awards, including Best Residential Development and Best Developer Website, Montenegro at the International Property Awards and achieved coverage across every national paper.
Approach
Mercury hosted a press trip in May 2023 to announce The Peaks to a select group of press, including Business Traveller, the Evening Standard, Luxury International and PA Media.
Our role is focused on media relations and communications, whilst supporting with general marketing opportunities and partnerships.
During our previous tenure, we created a plethora of events for Luštica Bay, including a night with Montenegro’s UK ambassador and senior embassy staff, celebrating 140 years of UK- Montenegrin relations at the Foreign & Commonwealth Office. Also in attendance were a significant number of Montenegrin diaspora.
We also hosted a drinks reception at Royal Thames Yacht Club, to introduce Luštica Bay to members and guests, and to plan a collaborative yacht regatta in the Luštica Peninsula.